I’ve recently fallen in love with the adorable little Strawberry Shortcake dolls that Bridge Direct makes. Bridge had many things in their booth ranging from Lite Brite to WWE wrestling figures. I was most interested in the Strawberry Shortcake line, but I did grab some photos of everything else. This video showcases the photos of the booth. Read More to see the Strawberry Shortcake photos.
I thought the best way to showcase the rest of the photos I took from the Mattel booth would be to just throw them into a little video. What do you think?
I feel compelled to make a list of things you aren’t going to see, either on my blog or anyone else’s. The fashion doll industry is a very difficult market; many doll lines and companies just don’t make it. Some others just chose not to show their products for whatever reasons.
I did get the chance to tour the Moose Toys booth, but alas, they brought no Zelfs. The representative from Moose Toys said that because the Zelfs brand is carried exclusively by Toys R Us in the United States, they did not bring the brand. There are rumors floating around that Moose does not intend to carry the Zelfs forward for long, due to the overwhelming success of their Shopkins line, but this representative didn’t think these rumors were justified.
Playmates was present at the fair and I did get a chance to tour their booth, but they only brought Teenage Mutant Ninja Turtles. There were no Hearts for Hearts Girls dolls. I didn’t ask the representative about them.
The parent company behind the Mystixx Vampires, Zombies, Grimms, and Rococo Vampires is Playhut. I visited the Playhut booth and asked about the Mystixx line. The representatives there all shook their heads and said that Playhut is not planning on carrying this line any further.
Perhaps the saddest news of the day came from WowWee toys. WowWee is the brand that brings you the robotic toys like MiP, Roboraptor, Robosapien, and Elektrokidz. This was also the brand that created the Once Upon a Zombie line. WAS. When I asked the representative about them, she said that the doll line was a stray from the brand’s core values and they had decided to drop it.
Mattel had Barbie front and center at their showcase! Barbie took up both sides of the aisle (double the space of MH) and featured new play dolls as well as the new Fashionistas! Here is my (shaky) video of the Fashionistas. Some of them are currently on shelves, and others are brand new!
Right across the way from the Monster High section of Mattel’s showcase was the Ever After High section. Showcased this year was Way Too Wonderland, new signature dolls, Spring Unsprung, various dress-up pieces, and this amazing Fairest Wheel of signature characters!