Aurora World – Toy Fair Press Release

Although I may not be able to go to New York Toy Fair this year, I still get all the great press kits in my email. And trust me…. my email is FLOODED with them. In this post, I’d like to talk to you about the kit released by Aurora World. If you aren’t familiar with the brand, their own description says “Established in 1981, Aurora World is a global leader in plush toys and high-quality gift products, and a respected leader in the character and content industry. Aurora World offers an extensive range of branded and licensed products for children and adults.”

The exciting news from Aurora this year is that they have announced a partnership with Tokidoki, “the internationally recognized and iconic lifestyle brand that has amassed a cult-like global following for its larger-than-life characters. Aurora World will feature a line of plush bearing the distinctive tokidoki look.” Snipped right from the press kit, here are images:
Aurora World Tokidoki

So what does this mean for tokidoki lovers? If you’re loving those plushies, it means you will probably be able to purchase them directly from the Aurora World store (http://www.auroragift.com/) when they are ready. Other Aurora World licences include plushies for Lamb Chop, Garfield, Raggedy Ann and Andy, and Hush Puppies.

What do you think of the tokidoki plushies? Are you a tokidoki lover? I’ve always loved their stuff, but have avoided collecting it. I know that’s a black hole that I’ll never get out of :)

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