Category Archives: Pre-Release Information

Aurora World – Toy Fair Press Release

Although I may not be able to go to New York Toy Fair this year, I still get all the great press kits in my email. And trust me…. my email is FLOODED with them. In this post, I’d like to talk to you about the kit released by Aurora World. If you aren’t familiar with the brand, their own description says “Established in 1981, Aurora World is a global leader in plush toys and high-quality gift products, and a respected leader in the character and content industry. Aurora World offers an extensive range of branded and licensed products for children and adults.”

The exciting news from Aurora this year is that they have announced a partnership with Tokidoki, “the internationally recognized and iconic lifestyle brand that has amassed a cult-like global following for its larger-than-life characters. Aurora World will feature a line of plush bearing the distinctive tokidoki look.” Snipped right from the press kit, here are images:
Aurora World Tokidoki

So what does this mean for tokidoki lovers? If you’re loving those plushies, it means you will probably be able to purchase them directly from the Aurora World store (http://www.auroragift.com/) when they are ready. Other Aurora World licences include plushies for Lamb Chop, Garfield, Raggedy Ann and Andy, and Hush Puppies.

What do you think of the tokidoki plushies? Are you a tokidoki lover? I’ve always loved their stuff, but have avoided collecting it. I know that’s a black hole that I’ll never get out of :)

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It’s Toy Fair Time!

It’s been two years since I attended New York Toy Fair and while I didn’t miss it much last year, I definitely miss it this year. Few bloggers cover all the dolls that I saw. There are so many emerging market dolls or dolls that aren’t so mainstream.

Like My Ballerina Dolls. I LOVED meeting those guys in 2015. Did you know they came out with with that prince doll? Yeah! And they also released a Snow Queen doll last year, too! This year at Toy Fair they announced THE MOST ADORABLE DOLL ever. Look at her:

This is the Dew Drop Fairy. I have no idea how tall she is in comparison to the other dolls (they are huge!) If you want more information, you’ll have to head to the @myballerinadolls Instagram, because I haven’t seen anyone covering these awesome dolls.

I’ll add more Toy Fair coverage as I hear from other sources or find information via social media from the companies themselves, but I’m interested to hear from you guys about this new My Ballerina Doll. Will she be on your watch list?

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Monster High ~ Collector’s Edition Skelita Doll

Information about this doll was very scarce, but I had heard rumors of a Collector’s Edition Skelita doll earlier this year. Turns out, those rumors were true and Amazon now has a pre-order for this doll available in August 2016. I’ve already made my pre-order purchase! I can’t wait to see more of this doll! There are a few images of her circling from Toy Fair, but she wasn’t shown in the main Mattel hall, she was only shown in the backroom, which I still don’t know how to access, even after going last year. I have no idea if she is larger like the Collector’s Edition Draculaura was, but she is priced more reasonably at $29.99. (Amazon lists the product dimensions at 2.5 x 9 x 12.8 inches)

Will you be adding this Special Edition doll to your collection?

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Barbie’s Got a New Body!

Have you heard the news?! Barbie has a new body! Well, there are actually 3 new body styles now, with a 4th being called “Original”. Mattel has added Curvy, Petite, and Tall Barbie to the lineup.
This is such a big deal that Time Magazine has even done an article about it!

Want to see more?? Continue reading

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2016 Hasbro Disney Princess Dolls


The image above popped up on tumblr today with the caption: “2016 Hasbro Disney Princess Fashion dolls”
I have no further information, but thought I would share. What do you think? Do you like the new look of the Disney Princess dolls? Or do you like the Mattel version better?

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