Tag Archives: toy fair 2017

Aurora World – Toy Fair Press Release

Although I may not be able to go to New York Toy Fair this year, I still get all the great press kits in my email. And trust me…. my email is FLOODED with them. In this post, I’d like to talk to you about the kit released by Aurora World. If you aren’t familiar with the brand, their own description says “Established in 1981, Aurora World is a global leader in plush toys and high-quality gift products, and a respected leader in the character and content industry. Aurora World offers an extensive range of branded and licensed products for children and adults.”

The exciting news from Aurora this year is that they have announced a partnership with Tokidoki, “the internationally recognized and iconic lifestyle brand that has amassed a cult-like global following for its larger-than-life characters. Aurora World will feature a line of plush bearing the distinctive tokidoki look.” Snipped right from the press kit, here are images:
Aurora World Tokidoki

So what does this mean for tokidoki lovers? If you’re loving those plushies, it means you will probably be able to purchase them directly from the Aurora World store (http://www.auroragift.com/) when they are ready. Other Aurora World licences include plushies for Lamb Chop, Garfield, Raggedy Ann and Andy, and Hush Puppies.

What do you think of the tokidoki plushies? Are you a tokidoki lover? I’ve always loved their stuff, but have avoided collecting it. I know that’s a black hole that I’ll never get out of :)

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It’s Toy Fair Time!

It’s been two years since I attended New York Toy Fair and while I didn’t miss it much last year, I definitely miss it this year. Few bloggers cover all the dolls that I saw. There are so many emerging market dolls or dolls that aren’t so mainstream.

Like My Ballerina Dolls. I LOVED meeting those guys in 2015. Did you know they came out with with that prince doll? Yeah! And they also released a Snow Queen doll last year, too! This year at Toy Fair they announced THE MOST ADORABLE DOLL ever. Look at her:

This is the Dew Drop Fairy. I have no idea how tall she is in comparison to the other dolls (they are huge!) If you want more information, you’ll have to head to the @myballerinadolls Instagram, because I haven’t seen anyone covering these awesome dolls.

I’ll add more Toy Fair coverage as I hear from other sources or find information via social media from the companies themselves, but I’m interested to hear from you guys about this new My Ballerina Doll. Will she be on your watch list?

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