Tag Archives: toy fair

Aurora World – Toy Fair Press Release

Although I may not be able to go to New York Toy Fair this year, I still get all the great press kits in my email. And trust me…. my email is FLOODED with them. In this post, I’d like to talk to you about the kit released by Aurora World. If you aren’t familiar with the brand, their own description says “Established in 1981, Aurora World is a global leader in plush toys and high-quality gift products, and a respected leader in the character and content industry. Aurora World offers an extensive range of branded and licensed products for children and adults.”

The exciting news from Aurora this year is that they have announced a partnership with Tokidoki, “the internationally recognized and iconic lifestyle brand that has amassed a cult-like global following for its larger-than-life characters. Aurora World will feature a line of plush bearing the distinctive tokidoki look.” Snipped right from the press kit, here are images:
Aurora World Tokidoki

So what does this mean for tokidoki lovers? If you’re loving those plushies, it means you will probably be able to purchase them directly from the Aurora World store (http://www.auroragift.com/) when they are ready. Other Aurora World licences include plushies for Lamb Chop, Garfield, Raggedy Ann and Andy, and Hush Puppies.

What do you think of the tokidoki plushies? Are you a tokidoki lover? I’ve always loved their stuff, but have avoided collecting it. I know that’s a black hole that I’ll never get out of :)

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It’s Toy Fair Time!

It’s been two years since I attended New York Toy Fair and while I didn’t miss it much last year, I definitely miss it this year. Few bloggers cover all the dolls that I saw. There are so many emerging market dolls or dolls that aren’t so mainstream.

Like My Ballerina Dolls. I LOVED meeting those guys in 2015. Did you know they came out with with that prince doll? Yeah! And they also released a Snow Queen doll last year, too! This year at Toy Fair they announced THE MOST ADORABLE DOLL ever. Look at her:

This is the Dew Drop Fairy. I have no idea how tall she is in comparison to the other dolls (they are huge!) If you want more information, you’ll have to head to the @myballerinadolls Instagram, because I haven’t seen anyone covering these awesome dolls.

I’ll add more Toy Fair coverage as I hear from other sources or find information via social media from the companies themselves, but I’m interested to hear from you guys about this new My Ballerina Doll. Will she be on your watch list?

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Toy Fair 2016 ~ Sew Science


I found this in my press release information and I was excited about them! Here is what the press release says: “Sew Science is the super cute way to teach kids about electricity and circuits. These crafty DIY electronics kit contains everything kids need to create a snuggly family of light-up plushies. Create a trio of forest friends with Cuddly Critters or a quirky robot family with GloBots. The circuit is complete when the family holds hands, making the plushies glow. Each Sew Science kit comes with a plastic needle and precut felt pieces to stitch together, making assembly easy, safe, and fun. Sew Science kits also include the LED lights, batteries and conductive thread needed to complete the circuit. Sew Science is a super cute way to teach kids about electricity and circuits, and makes STEAM learning fun.

When the trio hold hands, the circuit is complete and the plushies glow!
Each kit includes 4 sewable LED lights, heart-shaped battery holder with 2 lithium batteries, 3 meters conductive thread, 4 die-cut felt squares, 3 sets of snaps, 8 meters embroidery thread, 1 plastic sewing needle, 1 oz stuffing, pamphlet
STEM Focus: Electronics & Art
For ages 8 and up”

I think I might be picking these up because the end product is kinda cute! I like the Cuddly Critters set the most. If nothing else, it would be a great relaxing thing to do one Saturday afternoon. What do you think?

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Toy Fair 2016 ~ Celestial Buddies

I guess it’s lucky that I didn’t plan on going this year, because I came down with a terrible flu bug this past week and wouldn’t really have been able to go/enjoy myself anyways!!

Regardless of my lack of physical presence, I have managed to grab some great information. I’ll share my friends’ pictures of some of the popular booths that you all know and love, but I also want to share some smaller brands that might get overlooked.

The first of these is the Celestial Buddies line. If you haven’t been an avid reader of this blog, let me tell you, I’m a HUGE nerd. I love science and nerdy things, so these plushies are RIGHT up my alley! According to their press release: “With designs inspired by the marvelous photos sent back to earth by the New Horizons Space Probe last summer, Pluto and Charon, like all the Celestial Buddies, come with an educational hang tag containing vital statistics and fun facts about these newest Plush Planetary Pals. Moreover, because of their binary characteristics, our Pluto and Charon are “joined at the hip” by hidden magnets and are being sold as a set at $13.99 wholesale with an MSRP of $27.99. Pluto, with a sideways “P” for a mouth and the heart-shaped “Tombaugh Regio” formation first seen in the New Horizons photos, and Charon, with its “Mordor” on top, are sure to be a hit with toddlers, astronomers and everyone in between.”
Celestial Buddies Pluto and Charon

These must be the new plushies, because the website lists all of the planets, the sun, and a comet figure as well. Prices range from $21.99 to $29.99. I will totally be in contact with these guys to see if we can’t do a review of these adorable plushies! What do you think? Are you interested in planetary plushies?
Website: celestialbuddies.com

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New York Toy Fair 2016

Unfortunately, we won’t be able to attend New York Toy Fair 2016. We’ve had some (personal) things come up and we just won’t be able to attend. We’ve contacted lots of companies, though, and are collecting press kits and media releases to share with you. More will be coming as we get closer to the fair. We will also share photos we find on social media (with proper credit, of course) so that you can just stop here to get all of your Toy Fair news :)

Happily, most companies have agreed to keep in contact with us and retain us on their lists for 2017! We are for sure going in 2017, come hell or high water :)

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